Why should MSMEs consider Digital Lending over Traditional Lending?
Here's how digital lending can be a great option for MSMEs to tap into a variety of growth opportunities ...
Unveiling Pharma: A view into the pharmaceutical ecosystem
As humans, we’ve always been intuitive with first aid and the first step of healthcare, and of course, we’ve all suffered through the homely kadha recipe. But things get worse; we ultimately tend to rush to our doctors and actually consume medicines. From the first instance of medicinal history, wit...
Top 8 Ways Businesses Can Utilize Alternative Data
Alternative data can help businesses gain more accurate insights as compared to traditional data. Here are 8 ways businesses can utilize alternative data....
Data-driven or intuition-driven decision-making, which is better?
Many decisions around us, by us, or sometimes even for us, are often a series of human brain analyses about the situation, looking at all the weighing factors. Finally, with a hint of gut feeling or obeying your cognition, the decision is taken. You might often consider all the data before proceedin...
Entrepreneur's Resolution 2023
2022 was the year of recovery for many people; with covid taking an exit (not a complete one yet), many businesses started thriving on the hybrid patterns adopted by people in their daily lives and many trends were seen in the year. ...
The consumer goods market see-saw.
Things seem to be a little dicey with the consumer goods market in India. Various factors have impacted the demand and sales in the market, and further the demand and sales in rural areas have been particularly been affected by certain conditions....
5 Reasons why data is the new soil.
When we consider data as an entity, it becomes clear that it provides a strong foundation for businesses to build upon, much like soil for agriculture. In the same way that soil is essential for the growth and cultivation of crops, data is essential for the growth and success of businesses....
India's Consumer Good Market Stumbles
MSMEs in India are attributed to being the cornerstone of the Indian economy, where the changing landscape has been the priority for the government to strengthen the economy. Given the Prime Minister’s empowerment of Aatma Nirbharta (self-sufficiency) and a forthcoming complete no-lockdown festive s...
Alternative Data in Retail Sector
Story of Retail Sutra about how they enhanced their performance and strategies using alternative data. ...
Driving Financial Inclusion with Sales Intelligence
Sales Intelligence in the banking sector. How financial inclusion is driven by making financial services accessible in untapped areas and using sales intelligence and alternative data to make it possible....