We create insights using intel from 250+
alternative data sources

to give you accurate micro-market & places data, for your data teams, decision makers, managers & field force.

Sectors that use our data

BFSI Sector

Our data is being leveraged across various financial institutions and services for a wide range of use cases.

  • Customer Acquisition

  • Customer Profiling

  • Site Selection

  • Resource Planning

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Manufacturing Sector

Optimize resource allocation, create accurate production plans, drive your sales force and always stay updated with the market trends, leveraging the accuracy and dynamicity of our data.

  • Market Insights: Demand Sensing & Market Gap Analysis

  • Distributor Network Planning & Management

  • Territory Planning

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Retail Sector

Overcome micro and macro level roadblocks and take your online or offline retail business to newer heights.

  • Store Opening

  • Inventory Management

  • Hyperlocal Marketing

  • Personalised Marketing

  • Cross selling

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"Working with Data Sutram has been a one-of-a-kind experience. We have achieved a higher return on investment by optimizing resources & hyperlocal decision-making. The cost to pick a store location has reduced substantially, thanks to accurate data from their platform."

Zahid Ali

Zahid Ali

Head of New Store Opening & Project, Wellness Forever

"It is heartening to see start-ups such as Data Sutram using cutting edge technology to solve some of the most pressing problems for the BFSI space."

Nirmal Jain

Nirmal Jain

Founder, IIFL Group

5 Reasons why data is the new soil.

Jan 10, 2023

5 Reasons why data is the new soil.

When we consider data as an entity, it becomes clear that it provides a strong foundation for businesses to build upon, much like soil for agriculture. In the same way that soil is essential for the growth and cultivation of crops, data is essential for the growth and success of businesses.

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India's Consumer Good Market Stumbles

December 04, 2022

India's Consumer Good Market Stumbles

MSMEs in India are attributed to being the cornerstone of the Indian economy, where the changing landscape has been the priority for the government to strengthen the economy. Given the Prime Minister’s empowerment of Aatma Nirbharta (self-sufficiency) and a forthcoming complete no-lockdown festive season, merchants took some intuition-driven restocking decisions.

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Alternative Data in Retail Sector

December 12, 2022

Alternative Data in Retail Sector

Story of Retail Sutra about how they enhanced their performance and strategies using alternative data.

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Forbes publishes its 30 under 30 list featuring Data Sutram co-founders