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AnnonymousJuly 10, 2020

How India Loses 12 Billion Dollars over Misunderstanding

Most of the time, technology fails to interpret such terminology. Thus, E-Commerce companies are unable to locate their customers and in 2019 alone this ‘misunderstanding’ cost the E-Commerce industry approximately 12 billion dollars....

AnnonymousJune 19, 2020

Marketing A Store In the Post Covid World

To help you in adjusting to the new normal, DataSutram has come up with a strategy- a Location Intelligence driven Market Connect tool to make door-to-door marketing quicker and more efficient....

AnnonymousApril 23

Audience Match: A data-driven Geotargeting system

Answering the ‘Why’ and the ‘Where’ to boost E-commerce, Marketing & Offline Store Performances...

AnnonymousApril 17, 2020

Electric Vehicle Charging Station: Location Optimization

Electric Vehicles are soon to take to the streets in India. EV companies are already strategizing investments and looking to launch vehicles in the market soon....

AnnonymousApril 9, 2020

Marketing: Micro-targeting & Location Intelligence

Electric Vehicles are soon to take to the streets in India. EV companies are already strategizing investments and looking to launch vehicles in the market soon....

AnnonymousApril 8, 2020

Retail: More Effective Store Analysis with Location Data

The statement to the question, “Outlet Y is not performing”, can usually always be amended to “Outlet Y is not performing to Location X”. More often than not, a store’s failure is associated with Internal factors, when it is actually a Location issue....

AnnonymousJune 24, 2020

Efficient Dark Store Networks: Future of Post-Pandemic Retail

"On Demand Deliveries" can cost over Rs 50 per delivery and is often not feasible. However, if the goods to be delivered were located close to customers the cost would decrease manifold....