Words of (data) wisdom
Insightful blogs, articles, press releases and case studies curated by our team.
Alternative Data in Retail Sector
Story of Retail Sutra about how they enhanced their performance and strategies using alternative data. ...
Top 3 ways of Merchant Onboarding by Financial Institutions
With an increasing adoption rate of digital payment services, brick and mortar store payments cease to function traditionally!...
Sharma Ji’s Store- The Path to Revival of Indian Economy
The backbone of India's retail economy lies in the kirana stores- but what's next for them?...
Understanding Bharat — Decoding the DNA of Indian Merchants
The fintech sector aims at revolutionizing the SME lending space and decode the Merchant DNA with technology and a new vision - is this the financial change India needs at its grassroots level?...
Hyperlocal Geotargeting using Location DNA for Retail Businesses
“Hyperlocal marketing” or “Hyperlocal geotargeting” has turned a buzz word post the emergence of user-created journalism- and rightly so. Read on more to understand why this is a crucial aspect businesses must have!...
How is Big Data impacting the e-commerce industry?
Big data helps businesses navigate their way through a jungle of data. They can extract relevant information, and analyze it to optimize all facets of business....
How Businesses Can Up Their Game Using Location Intelligence
Apart from AI, big data analytics, ML, Today Locational Intelligence (LI) is another such innovation that has recently joined the technology bandwagon....
How India Loses 12 Billion Dollars over Misunderstanding
Most of the time, technology fails to interpret such terminology. Thus, E-Commerce companies are unable to locate their customers and in 2019 alone this ‘misunderstanding’ cost the E-Commerce industry approximately 12 billion dollars....