Words of (data) wisdom
Insightful blogs, articles, press releases and case studies curated by our team.


What is Mobile Advertising ID or MAID and how can it help Collection teams?
Mobile Advertising ID or MAID is used by marketers or advertisers to show personalized ads to users. Is MAID used only for advertising or can it also help the banking and financial sector? Let's find out!...


Unified Payments Interface (UPI): How is UPI transforming the way people are transacting?
UPI or Unified Payments Interface has witnessed exponential growth over the last few years and these UPI facts are definitely going to blow your mind. ...


Alternative Data in Retail Sector
Story of Retail Sutra about how they enhanced their performance and strategies using alternative data. ...


Driving Financial Inclusion with Sales Intelligence
Sales Intelligence in the banking sector. How financial inclusion is driven by making financial services accessible in untapped areas and using sales intelligence and alternative data to make it possible....


The FinTech Panorama
Contrasting the FinTech Landscape of India and The UK ...


Everything about Alternative Data
Alternative data is the non-traditional data generated from individuals, business processes, or sensors that aid organizations with comprehensive insights and enhance their decision-making and problem-solving strategies. Alternative data has always been omnipresent yet dormant, and Data Sutram is he...


CIBIL & Alternative Credit Scoring — A Collision or A Collaboration?
The outbreak of the devastating pandemic has brought on with it some very obvious repercussions — largely driven by a dip in the economy. This change has specifically been reflected in the banking sector, and the domains attached to it. With moves undertaken by the government to ease the monetary di...


Traditional Credit Scoring Transformed with Alternative Data
When deciding whether or not to grant credit to a consumer, many lenders rely solely on information from traditional credit data or on scores from three consumer reporting agencies across the country. While this can provide a useful indication of how well the consumer has handled their past obligati...