Hyperlocal Geotargeting using Location DNA for Retail Businesses
“Hyperlocal marketing” or “Hyperlocal geotargeting” has turned a buzz word post the emergence of user-created journalism- and rightly so. Read on more to understand why this is a crucial aspect businesses must have!...
Top Trends in Geolocation for 2021
Location intelligence (LI) technology has evolved at a faster pace. Companies are discovering new use cases for LI, from crisis management and field force monitoring to supply chain management. Let’s take a look at some of the key trends that will shape the localization industry in 2021....
Going Hyperlocal: The Next Big Thing For India’s Pharma Industry
There is a massive dearth of predictive analytics to understand consumer behavior to streamline OTC product marketing, especially FMCG/non-prescription drugs...
How Businesses Can Up Their Game Using Location Intelligence
Apart from AI, big data analytics, ML, Today Locational Intelligence (LI) is another such innovation that has recently joined the technology bandwagon....
DataSutram launches its Plug & Play Location Intelligence Platform
DataSutram launches its Plug & Play Location Intelligence Platform, enabling businesses to make faster data-driven decisions...
How Smart Cities can be Smarter using Location Intelligence
What if we are able to track the progress of a smart city in terms of human capital, opportunities, and so on?...
Hyperlocal 15-min cities and Location Intelligence
Location Intelligence could be put to use in one of the C40 cities — Bengaluru. The entire city could be divided into 650+ 15 minute cities....
An Effective Distribution of COVID Vaccine using Location Intelligence
The vulnerability score coupled with hospital and pharmacy potential scores, the affluence and income class could help us predict the demand of the vaccine at a very granular level....
How Effective have Lockdowns Been?
If lockdowns were successful the slope should have decreased after the lockdown began....
Marketing A Store In the Post Covid World
To help you in adjusting to the new normal, DataSutram has come up with a strategy- a Location Intelligence driven Market Connect tool to make door-to-door marketing quicker and more efficient....