PhonePe Pulse & Data Sutram- Establishing Market Dominance with Alternative Data | Data Sutram

PhonePe Pulse & Data Sutram- Establishing Market Dominance with Alternative Data

FinancialLocation Intelligence
Sagnik Sarkar

Sagnik Sarkar

September 16, 2021

0clap

India’s leading payment and financial services enterprise, PhonePe, has recently announced the launch of PhonePe Pulse– India’s first of its kind interactive geospatial site. PhonePe Pulse has been specifically designed to provide its users with all possible granular data and insights on the trends prevailing in the digital payments scenario in India. The platform is a culmination of months of research and analysis as performed by a diverse team of Business Analysts, Deeptech Experts, Corporate Professionals, Marketers, Designers and Software Developers, and is presently India’s go-to destination for precise and all-encompassing data on digital payment trends.

The CEO speaks..

“Pulse is our way of giving back to the digital payments ecosystem. When we started PhonePe five years back, we struggled to get reliable granular data on digital payments trends across the country. We had promised ourselves that if we are successful and gather enough data on our platform, we would open it for anyone who wants to get deeper insights on the Indian payments industry. We built PhonePe Pulse because we can, and crucially because we should help unlock opportunities for others to build in India.” said Sameer Nigam, founder and Chief Executive Officer, PhonePe while addressing the media at the launch.

The Primary Offerings of PhonePe Pulse

The offerings..

  • The Pulse Website displays over 2000+ Crore transactions by consumers, from 2018, on an interactive map of India. With PhonePe owning over 46% of the total UPI market share, the data showcased is representative of the nation’s digital payment habits. The platform gives us a ring-side view of how India sends, spends, manages and grows its money.
  • The Pulse Website would be updating this data quarterly, and is supposed to open up platform application programming interfaces (APIs) in order to help financial and technical product developers like us fabricate better and use-case specific products based on the data & insights available on the platform.
  • The website also consists of the PULSE REPORT- an in-depth study of the latest payment trends, deep insights, industry metrics and a lot more — all in one place! The report not only reveals the various location and category-specific payment trends of the country, but also elucidates how exactly the digital payments scenario has evolved and has been accepted and adopted by the masses over the past five years. PhonePe’s transaction data, in addition to customer and merchant reviews, has helped develop this report, which is available as a free download on the Pulse Platform.

Who all would be benefiting from this Platform?

The demystification of the what, why and how of digital payments in India is of immense importance to multiple ecosystem stakeholders. This includes the government, regulatory authorities, startups, fintechs, merchant partners, industry analysts and many more such individuals and bodies. Also, their detailed articles on consumer and merchant use cases in digital payments can be utilised by these partners to understand merchant and customer behaviour and thereby recognize new opportunities for development and growth.

What PhonePe Pulse and Data Sutram together can bring to the table

Data Sutram and Pulse- The Future..

With PhonePe entering the market of alternative data, Pulse’s open-source UPI transaction data can be leveraged further with Data Sutram’s 6crore+ pan-India merchant intelligence data for actionable insights on Customer Acquisition & Risk Analysis. This revolutionary collab can help unveil India’s digital penetration scenario via the combination of Pulse Insights and Sutram’s Kirana store/merchant count, or can even help uncover greater insights about state or district wise transaction values via the amalgamation of Sutram’s location-wise affluence estimation, Sutram’s merchant map and PhonePe Pulse’s geospatial insights. Data Sutram, being a part of the developer community, is definitely on its way to make the utmost use of Pulse to solve India’s digital payments landscape issues and power its own decisions on the products and scorecards being built for the Retail, Pharma and the BFSI domains.

clap0 claps

LIKE WHAT YOU READ?

Connect with us to know how
Datasutram can help your business

Articles for you

Account Aggregation — A Long Smooth Road to Success in Lending, with a Few Hurdles

Account Aggregation — A Long Smooth Road to Success in Lending, with a Few Hurdles

FINANCIAL

Account Aggregators- Demystifying digital finance and helping integrate formal credit into the Indian lending space!

Barnika Bhandari

Barnika Bhandari

September 30, 2021

BNPL: A revolution in the Indian Micro Lending Space

BNPL: A revolution in the Indian Micro Lending Space

FINANCIAL

Buy Now Pay Later- The Newest Unconventional Finance Model, brewing up a storm in the payments ecosystem!

Sagnik Sarkar

Sagnik Sarkar

September 23, 2021

PhonePe Pulse & Data Sutram- Establishing Market Dominance with Alternative Data

PhonePe Pulse & Data Sutram- Establishing Market Dominance with Alternative Data

FINANCIAL

PhonePePulse has taken the market by storm- but Data Sutram can enhance the craze further!

Sagnik Sarkar

Sagnik Sarkar

September 16, 2021

The Fintech Cauldron- Loan Risk Calculation in SME Lending

The Fintech Cauldron- Loan Risk Calculation in SME Lending

FINANCIAL

SMEs are capable of strengthening the economy, but are often stuck in a vicious loop restricting their access to credit. Can Location Intelligence serve as the solution?

Samriddhi Ganguly

Samriddhi Ganguly

September 9, 2021

Top 4 Reasons why businesses need Location analytics

Top 4 Reasons why businesses need Location analytics

LOCATION INTELLIGENCE

Read more on how Location Analytics can help businesses from a 360° operations point of view!

Shraddha Singh

Shraddha Singh

September 2, 2021

Location Scorecard- The alternative Credit Bureau

Location Scorecard- The alternative Credit Bureau

FINANCIAL

Alternative Data has been selling like hotcakes - but how can it be leveraged?

Sagnik Sarkar

Sagnik Sarkar

August 19, 2021

Top 3 ways of Merchant Onboarding by Financial Institutions

Top 3 ways of Merchant Onboarding by Financial Institutions

FINANCIAL

With an increasing adoption rate of digital payment services, brick and mortar store payments cease to function traditionally!

Barnika Bhandari

Barnika Bhandari

August 17, 2021

Sharma Ji’s Store- The Path to Revival of Indian Economy

Sharma Ji’s Store- The Path to Revival of Indian Economy

FINANCIAL

The backbone of India's retail economy lies in the kirana stores- but what's next for them?

Samriddhi Ganguly

Samriddhi Ganguly

August 8, 2021

India’s fintech boom — Is it progressing in the right direction?

India’s fintech boom — Is it progressing in the right direction?

FINANCIAL

Necessity may be the mother of invention; but disruption is the true driver of innovation!

Barnika Bhandari

Barnika Bhandari

August 5, 2021

Why Indian banks need to reconsider their strategy NOW!

Why Indian banks need to reconsider their strategy NOW!

FINANCIAL

Can the disruptions introduced by the massive success of the fintech sector become the New Financial Normal?

Sagnik Sarkar

Sagnik Sarkar

July 29, 2021

Understanding Bharat — Decoding the DNA of Indian Merchants

Understanding Bharat — Decoding the DNA of Indian Merchants

FINANCIAL

The fintech sector aims at revolutionizing the SME lending space and decode the Merchant DNA with technology and a new vision - is this the financial change India needs at its grassroots level?

Samriddhi Ganguly

Samriddhi Ganguly

July 22, 2021

The Housing Finance Sector and Their Need for Geospatial Analysis

The Housing Finance Sector and Their Need for Geospatial Analysis

FINANCIAL

Location Analytics - Providing Key Business Insights For The Real Estate Finance Sector!

Barnika Bhandari

Barnika Bhandari

July 15, 2021

Creditworthiness and Delinquency- Mitigating risks using Location Intelligence

Creditworthiness and Delinquency- Mitigating risks using Location Intelligence

FINANCIAL

Merchant acquisition made 2X times efficient with transformative bank models!

Samriddhi Ganguly

Samriddhi Ganguly

July 8, 2021

Hyperlocal Geotargeting using Location DNA for Retail Businesses

Hyperlocal Geotargeting using Location DNA for Retail Businesses

LOCATION INTELLIGENCE

“Hyperlocal marketing” or “Hyperlocal geotargeting” has turned a buzz word post the emergence of user-created journalism- and rightly so. Read on more to understand why this is a crucial aspect businesses must have!

Sagnik Sarkar

Sagnik Sarkar

July 1, 2021

Top Trends in Geolocation for 2021

Top Trends in Geolocation for 2021

LOCATION INTELLIGENCE

Location intelligence (LI) technology has evolved at a faster pace. Companies are discovering new use cases for LI, from crisis management and field force monitoring to supply chain management. Let’s take a look at some of the key trends that will shape the localization industry in 2021.

Shraddha Singh

Shraddha Singh

June 25, 2021

Going Hyperlocal: The Next Big Thing For India’s Pharma Industry

Going Hyperlocal: The Next Big Thing For India’s Pharma Industry

LOCATION INTELLIGENCE

There is a massive dearth of predictive analytics to understand consumer behavior to streamline OTC product marketing, especially FMCG/non-prescription drugs

Rajit Bhattacharya

Rajit Bhattacharya

December 31, 2020

How Businesses Can Up Their Game Using Location Intelligence

How Businesses Can Up Their Game Using Location Intelligence

LOCATION INTELLIGENCE

Apart from AI, big data analytics, ML, Today Locational Intelligence (LI) is another such innovation that has recently joined the technology bandwagon.

Rajit Bhattacharya

Rajit Bhattacharya

January 19, 2021

Four Ways AI And Location Intelligence Are Guiding The Future Of Business

Four Ways AI And Location Intelligence Are Guiding The Future Of Business

FINANCIAL

Businesses are working through digital transformation and are handling pandemic-related recovery issues, they’re dependent on technologies—both proven and innovative—to stay on track.

Rajit Bhattacharya

Rajit Bhattacharya

January 28, 2020

DataSutram launches its Plug & Play Location Intelligence Platform

DataSutram launches its Plug & Play Location Intelligence Platform

LOCATION INTELLIGENCE

DataSutram launches its Plug & Play Location Intelligence Platform, enabling businesses to make faster data-driven decisions

CXO Outlook

CXO Outlook

Febuary 15, 2021

How Smart Cities can be Smarter using Location Intelligence

How Smart Cities can be Smarter using Location Intelligence

LOCATION INTELLIGENCE

What if we are able to track the progress of a smart city in terms of human capital, opportunities, and so on?

Data Sutram

Data Sutram

December 22, 2020

Alternative data for business insights

Contact Us

Subscribe to our newsletter

© 2021 Copyright: Extrapolate Advisors Pvt. Ltd.
© 2021 Copyright: Extrapolate Advisors Pvt. Ltd.