How Smart Cities can be Smarter using Location Intelligence

Location Intelligence
Data Sutram

Data Sutram

December 22, 2020

0clap

The Ministry of Urban Development, Government of India has launched the “Smart City Mission” in 2015. This initiative was aimed to build the selected cities more equipped and advanced in terms of facilities, sustainability, and citizen friendliness. The progress and final outcomes of the initiative are still an open question for discussion but what if we are able to see the potential of the cities in advance?

 

Sounds interesting right?

It’s not magic, it’s just a use case of location intelligence!

Let’s see how it works.

Every object on Earth is assigned a location in terms of the surrounded area. Location-based intelligence platforms (like Khoj.ai) takes this location as input and monitors how this object is interacting with other objects in the nearby location. The output of these platforms are actionable insights based on the data and facilitates both the public and private sector to detect patterns and helps in the overall decision-making processes. For smart-cities to be really efficient and sustainable, these real-time location-based strategies have to be implemented and monitored. Hence the cycle goes on and on.

Some of the use cases of Location-Based Intelligence in developing smart cities are as follows:

Banking and Financial Insurance Services

Location-based intelligence platforms will be able to get insights into the demographics of a particular location to analyze customer profiles in terms of income class, lifestyle, etc. to optimize targets and reduce frauds. This becomes one of the significant factors in improvising the quality of societies.

Classification of Localities based on Income Group
Classification of Localities based on Surroundings

It will also be able to get how vulnerable the location is to natural calamities and the range of insurance needing in that particular region for the same.

Business Development Scope

One major component of a smart city is the facilities and scope of a business within it. Khoj.ai is able to locate all the nearby landmarks classifying which area/city will be most feasible and business-friendly to open a new venture.

Hyperlocal targeting & Customer Acquisition based on the location profile

It will also help in the Sales Prediction by tracking changes in demand and population characteristics of a particular area within the Smart City.

Disaster Management

Based on the surroundings and history of a location, Location intelligence will be able to locate where more resources, conservation projects are needed within a city.

Pinpointing untapped demand clusters across operational area

Mobility and Transportation

Transportation systems and mobility can be efficiently managed by tracking the population at a particular place at a particular time and traffic patterns. These data will then be used to optimize travels, finding potential places to launch a new venture, or for new construction plans.

Route optimization for enhancing mobility and transportation

Some other advanced applications of location intelligence include crime prevention by tracking the activities, urban planning, advanced parking management system, and many more. These functionalities are making smart cities smarter and better equipped by improving the quality of life.

Checkout Khoj.ai and Data Sutram for more insights.

clap0 claps

LIKE WHAT YOU READ?

Connect with us to know how
Datasutram can help your business

Articles for you

Going Hyperlocal: The Next Big Thing For India’s Pharma Industry

Going Hyperlocal: The Next Big Thing For India’s Pharma Industry

LOCATION INTELLIGENCE

There is a massive dearth of predictive analytics to understand consumer behavior to streamline OTC product marketing, especially FMCG/non-prescription drugs

Rajit Bhattacharya

Rajit Bhattacharya

December 31, 2020

How Businesses Can Up Their Game Using Location Intelligence

How Businesses Can Up Their Game Using Location Intelligence

LOCATION INTELLIGENCE

Apart from AI, big data analytics, ML, Today Locational Intelligence (LI) is another such innovation that has recently joined the technology bandwagon.

Rajit Bhattacharya

Rajit Bhattacharya

January 19, 2021

Four Ways AI And Location Intelligence Are Guiding The Future Of Business

Four Ways AI And Location Intelligence Are Guiding The Future Of Business

LOCATION INTELLIGENCE

Businesses are working through digital transformation and are handling pandemic-related recovery issues, they’re dependent on technologies—both proven and innovative—to stay on track.

Rajit Bhattacharya

Rajit Bhattacharya

January 28, 2020

DataSutram launches its Plug & Play Location Intelligence Platform

DataSutram launches its Plug & Play Location Intelligence Platform

LOCATION INTELLIGENCE

DataSutram launches its Plug & Play Location Intelligence Platform, enabling businesses to make faster data-driven decisions

CXO Outlook

CXO Outlook

Febuary 15, 2021

How Smart Cities can be Smarter using Location Intelligence

How Smart Cities can be Smarter using Location Intelligence

LOCATION INTELLIGENCE

What if we are able to track the progress of a smart city in terms of human capital, opportunities, and so on?

Data Sutram

Data Sutram

December 22, 2020

Hyperlocal 15-min cities and Location Intelligence

Hyperlocal 15-min cities and Location Intelligence

LOCATION INTELLIGENCE

Location Intelligence could be put to use in one of the C40 cities — Bengaluru. The entire city could be divided into 650+ 15 minute cities.

Data Sutram

Data Sutram

November 18, 2020

An Effective Distribution of COVID Vaccine using Location Intelligence

An Effective Distribution of COVID Vaccine using Location Intelligence

LOCATION INTELLIGENCE

The vulnerability score coupled with hospital and pharmacy potential scores, the affluence and income class could help us predict the demand of the vaccine at a very granular level.

Data Sutram

Data Sutram

October 21, 2020

How Effective have Lockdowns Been?

How Effective have Lockdowns Been?

LOCATION INTELLIGENCE

If lockdowns were successful the slope should have decreased after the lockdown began.

Data Sutram

Data Sutram

July 29, 2020

Marketing A Store In the Post Covid World

Marketing A Store In the Post Covid World

LOCATION INTELLIGENCE

To help you in adjusting to the new normal, DataSutram has come up with a strategy- a Location Intelligence driven Market Connect tool to make door-to-door marketing quicker and more efficient.

Data Sutram

Data Sutram

June 19, 2020

Audience Match: A data-driven Geotargeting system

Audience Match: A data-driven Geotargeting system

LOCATION INTELLIGENCE

Answering the ‘Why’ and the ‘Where’ to boost E-commerce, Marketing & Offline Store Performances

Data Sutram

Data Sutram

April 23

Electric Vehicle Charging Station: Location Optimization

Electric Vehicle Charging Station: Location Optimization

LOCATION INTELLIGENCE

Electric Vehicles are soon to take to the streets in India. EV companies are already strategizing investments and looking to launch vehicles in the market soon.

Data Sutram

Data Sutram

April 17, 2020

Marketing: Micro-targeting & Location Intelligence

Marketing: Micro-targeting & Location Intelligence

LOCATION INTELLIGENCE

Electric Vehicles are soon to take to the streets in India. EV companies are already strategizing investments and looking to launch vehicles in the market soon.

Data Sutram

Data Sutram

April 9, 2020

How to regulate supply in Pandemic?

How to regulate supply in Pandemic?

LOCATION INTELLIGENCE

Location Intelligence and AI can predict impending demand choke-points and lower the possibility of such an event occurring.

Data Sutram

Data Sutram

March 23, 2020

Location intelligence for business insights

Subscribe to our newsletter

© 2020 Copyright: Extrapolate Advisors Pvt. Ltd.
© 2020 Copyright: Extrapolate Advisors Pvt. Ltd.