RETAIL | Data Sutram

Location Insights for Retail

The Retail Mantra has always been "Location, Location & Location". Especially in today's world of omni-channel retail, the only hope of survival is to run a business driven by location intelligence.

Intelligent Site Selection - Stores & Dark Stores

Intelligent Site Selection - Stores & Dark Stores

Visualise predicted footprint & business profitability and take decisions on opening, closing, repurposing & relocation.

  • Identification of external factors that impact sales
  • Mapping footfall,spending capacity, demand, competition of a location
  • Predicting expected business impact of decision
Hyperlocal Marketing - Increase Customer Acquisition

Hyperlocal Marketing - Increase Customer Acquisition

Increase deliveries & sales by hypertargeting sales effort and marketing drives based on profitability.

  • Identification of locations with high customer potential
  • Pinpointing societies, businesses to carry out sales drives in based on profitability
  • Intelligence to carry out fast fulfilment of orders
Fleet Management & Route Optimization

Fleet Management & Route Optimization

Improve operational efficiency, reduce costs & deliver a superior customer experience with the help of Location Intelligence.

  • Optimised Pickup & Drop-off Site Planning
  • Last Mile Delivery Optimisation
  • Smart Order fulfillment to deliver enhanced Customer Experience

Articles for you

Top 3 ways of Merchant Onboarding by Financial Institutions

Top 3 ways of Merchant Onboarding by Financial Institutions

RETAIL

With an increasing adoption rate of digital payment services, brick and mortar store payments cease to function traditionally!

Barnika Bhandari

Barnika Bhandari

August 17, 2021

Sharma Ji’s Store- The Path to Revival of Indian Economy

Sharma Ji’s Store- The Path to Revival of Indian Economy

RETAIL

The backbone of India's retail economy lies in the kirana stores- but what's next for them?

Samriddhi Ganguly

Samriddhi Ganguly

August 8, 2021

Understanding Bharat — Decoding the DNA of Indian Merchants

Understanding Bharat — Decoding the DNA of Indian Merchants

RETAIL

The fintech sector aims at revolutionizing the SME lending space and decode the Merchant DNA with technology and a new vision - is this the financial change India needs at its grassroots level?

Samriddhi Ganguly

Samriddhi Ganguly

July 22, 2021

The Housing Finance Sector and Their Need for Geospatial Analysis

The Housing Finance Sector and Their Need for Geospatial Analysis

RETAIL

Location Analytics - Providing Key Business Insights For The Real Estate Finance Sector!

Barnika Bhandari

Barnika Bhandari

July 15, 2021

Hyperlocal Geotargeting using Location DNA for Retail Businesses

Hyperlocal Geotargeting using Location DNA for Retail Businesses

RETAIL

“Hyperlocal marketing” or “Hyperlocal geotargeting” has turned a buzz word post the emergence of user-created journalism- and rightly so. Read on more to understand why this is a crucial aspect businesses must have!

Sagnik Sarkar

Sagnik Sarkar

July 1, 2021

How is Big Data impacting the e-commerce industry?

How is Big Data impacting the e-commerce industry?

RETAIL

Big data helps businesses navigate their way through a jungle of data. They can extract relevant information, and analyze it to optimize all facets of business.

Rajit Bhattacharya

Rajit Bhattacharya

January 13, 2021

How Businesses Can Up Their Game Using Location Intelligence

How Businesses Can Up Their Game Using Location Intelligence

RETAIL

Apart from AI, big data analytics, ML, Today Locational Intelligence (LI) is another such innovation that has recently joined the technology bandwagon.

Rajit Bhattacharya

Rajit Bhattacharya

January 19, 2021

Four Ways AI And Location Intelligence Are Guiding The Future Of Business

Four Ways AI And Location Intelligence Are Guiding The Future Of Business

RETAIL

Businesses are working through digital transformation and are handling pandemic-related recovery issues, they’re dependent on technologies—both proven and innovative—to stay on track.

Rajit Bhattacharya

Rajit Bhattacharya

January 28, 2020

Steady Supply of Resources in times of a Pandemic

Steady Supply of Resources in times of a Pandemic

RETAIL

COVID-19 has provided as opportunity for Datasutram to showcase the utility of their analytics engines. The founders claim they have managed to increase deliveries by more than 30 percent for some of their clients. Among products they facilitated are hand sanitisers, medicines, essentials, among others.

Money Control

Money Control

April 22, 2020

How India Loses 12 Billion Dollars over Misunderstanding

How India Loses 12 Billion Dollars over Misunderstanding

RETAIL

Most of the time, technology fails to interpret such terminology. Thus, E-Commerce companies are unable to locate their customers and in 2019 alone this ‘misunderstanding’ cost the E-Commerce industry approximately 12 billion dollars.

Data Sutram

Data Sutram

July 10, 2020

Marketing A Store In the Post Covid World

Marketing A Store In the Post Covid World

RETAIL

To help you in adjusting to the new normal, DataSutram has come up with a strategy- a Location Intelligence driven Market Connect tool to make door-to-door marketing quicker and more efficient.

Data Sutram

Data Sutram

June 19, 2020

Audience Match: A data-driven Geotargeting system

Audience Match: A data-driven Geotargeting system

RETAIL

Answering the ‘Why’ and the ‘Where’ to boost E-commerce, Marketing & Offline Store Performances

Data Sutram

Data Sutram

April 23

Electric Vehicle Charging Station: Location Optimization

Electric Vehicle Charging Station: Location Optimization

RETAIL

Electric Vehicles are soon to take to the streets in India. EV companies are already strategizing investments and looking to launch vehicles in the market soon.

Data Sutram

Data Sutram

April 17, 2020

Marketing: Micro-targeting & Location Intelligence

Marketing: Micro-targeting & Location Intelligence

RETAIL

Electric Vehicles are soon to take to the streets in India. EV companies are already strategizing investments and looking to launch vehicles in the market soon.

Data Sutram

Data Sutram

April 9, 2020

Retail: More Effective Store Analysis with Location Data

Retail: More Effective Store Analysis with Location Data

RETAIL

The statement to the question, “Outlet Y is not performing”, can usually always be amended to “Outlet Y is not performing to Location X”. More often than not, a store’s failure is associated with Internal factors, when it is actually a Location issue.

Data Sutram

Data Sutram

April 8, 2020

Efficient Dark Store Networks: Future of Post-Pandemic Retail

Efficient Dark Store Networks: Future of Post-Pandemic Retail

RETAIL

"On Demand Deliveries" can cost over Rs 50 per delivery and is often not feasible. However, if the goods to be delivered were located close to customers the cost would decrease manifold.

Data Sutram

Data Sutram

June 24, 2020

Location intelligence for business insights

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© 2020 Copyright: Extrapolate Advisors Pvt. Ltd.
© 2020 Copyright: Extrapolate Advisors Pvt. Ltd.