Alternative Data for Retail

The Retail Mantra has always been "Location, Location & Location". Especially in today's world of omni-channel retail, the only hope of survival is to run a business driven by location intelligence.

Site Selection & Optimization

Stores
Dark Stores
Warehouses
Cloud Kitchens

Quantitative process to map micro market parameters, in order to understand socio-economic behaviour

Identify sales potential of a given location

Plan inventory for new & existing stores

Hyperlocal Marketing

Demography Mapping

Digital visualisation of any location, specific site on the platform

Study competition for clear benchmarking

Identify trends of socio economic behaviour, change in footfall, change in spends and more

Site Selection & Optimization

Data Parameters

Footfall

Footfall

Affluence

Affluence

Spending Behaviour

Spending Behaviour

Competitive Density

Competitive Density

Target Audience

Target Audience

1k+

Data Parameters

Customer Acquisition

Geofencing
Increase in-store walk-ins
Online Purchases

Companies have access to about 0.01% of the actual on-ground data and tend to make important decisions based on Intuition rather than Intelligence.

Determine Potential to benchmark performance & understand market gaps

Identify new business opportunities

Plan Resources & Hyperlocal Campaigns based on opportunity

Create custom perimeter around the store such as 2km and set up hyperlocal marketing & analysis

Customer Acquistion

Data Parameters

Demographic Details

Demographic Details

Spending Pattern

Spending Pattern

Lifestyle

Lifestyle

Income Class

Income Class

1k+

Data Parameters

Customer Profiling

Fraud Investigation
Cross-Selling
Personalised Marketing

Unless you are a google or facebook, your business does not have access to drilled down data about the customers or related insights that can drive key business projections and decisions.

Geocode residential address & business address

Fetch Location Scorecards of the address coordinates

Segment Customers based on different factors

Derive Actionable Insights based on final thresholds

Customer Profiling

Data Parameters

Income Class

Income Class

Lifestyle

Lifestyle

Spending Trends

Spending Trends

Purchase Behaviour

Purchase Behaviour

1k+

Data Parameters

"Working with Data Sutram has been a one-of-a-kind experience. We have achieved a higher return on investment by optimizing resources & hyperlocal decision-making. The cost to pick a store location has reduced substantially, thanks to accurate data from their platform."

Zahid Ali

Zahid Ali

Head of New Store Opening & Project, Wellness Forever

Efficient Dark Store Networks: Future of Post-Pandemic Retail

24 Jun 2020

Efficient Dark Store Networks: Future of Post-Pandemic Retail

Even before COVID-19 forced retailers in India, and globally, to rethink their operational strategy, retailers were grappling with profitability and growth-related challenges. Then came COVID 19 and the retail universe was faced with several problems...

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Sharma Ji’s Store - The Path to Revival of Indian Economy

8 Aug 2021

Sharma Ji’s Store - The Path to Revival of Indian Economy

Dotting the sides of each kaccha and pakka street of the nation, the local stores are where “Real India" shops. With India’s retail market estimated at $883 billion, the small and medium-sized...

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Making Smarter, Sweeter Decisions

5 Nov 2021

Making Smarter, Sweeter Decisions

The pre-independence era marked the beginning of a close-knit network of enterprises and small-scale businesses that have grown to be some of the largest industries supporting the Indian economy....

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