Location Insights for Retail
The Retail Mantra has always been "Location, Location & Location". Especially in today's world of omni-channel retail, the only hope of survival is to run a business driven by location intelligence.
Intelligent Site Selection - Stores & Dark Stores
Visualise predicted footprint & business profitability and take decisions on opening, closing, repurposing & relocation.
- Identification of external factors that impact sales
- Mapping footfall,spending capacity, demand, competition of a location
- Predicting expected business impact of decision
Hyperlocal Marketing - Increase Customer Acquisition
Increase deliveries & sales by hypertargeting sales effort and marketing drives based on profitability.
- Identification of locations with high customer potential
- Pinpointing societies, businesses to carry out sales drives in based on profitability
- Intelligence to carry out fast fulfilment of orders
Fleet Management & Route Optimization
Improve operational efficiency, reduce costs & deliver a superior customer experience with the help of Location Intelligence.
- Optimised Pickup & Drop-off Site Planning
- Last Mile Delivery Optimisation
- Smart Order fulfillment to deliver enhanced Customer Experience
Articles for you
Top 3 ways of Merchant Onboarding by Financial Institutions
RETAIL
With an increasing adoption rate of digital payment services, brick and mortar store payments cease to function traditionally!
Barnika Bhandari
August 17, 2021
Sharma Ji’s Store- The Path to Revival of Indian Economy
RETAIL
The backbone of India's retail economy lies in the kirana stores- but what's next for them?
Samriddhi Ganguly
August 8, 2021
Understanding Bharat — Decoding the DNA of Indian Merchants
RETAIL
The fintech sector aims at revolutionizing the SME lending space and decode the Merchant DNA with technology and a new vision - is this the financial change India needs at its grassroots level?
Samriddhi Ganguly
July 22, 2021
The Housing Finance Sector and Their Need for Geospatial Analysis
RETAIL
Location Analytics - Providing Key Business Insights For The Real Estate Finance Sector!
Barnika Bhandari
July 15, 2021
Hyperlocal Geotargeting using Location DNA for Retail Businesses
RETAIL
“Hyperlocal marketing” or “Hyperlocal geotargeting” has turned a buzz word post the emergence of user-created journalism- and rightly so. Read on more to understand why this is a crucial aspect businesses must have!
Sagnik Sarkar
July 1, 2021
How is Big Data impacting the e-commerce industry?
RETAIL
Big data helps businesses navigate their way through a jungle of data. They can extract relevant information, and analyze it to optimize all facets of business.
Rajit Bhattacharya
January 13, 2021
How Businesses Can Up Their Game Using Location Intelligence
RETAIL
Apart from AI, big data analytics, ML, Today Locational Intelligence (LI) is another such innovation that has recently joined the technology bandwagon.
Rajit Bhattacharya
January 19, 2021
Four Ways AI And Location Intelligence Are Guiding The Future Of Business
RETAIL
Businesses are working through digital transformation and are handling pandemic-related recovery issues, they’re dependent on technologies—both proven and innovative—to stay on track.
Rajit Bhattacharya
January 28, 2020
Steady Supply of Resources in times of a Pandemic
RETAIL
COVID-19 has provided as opportunity for Datasutram to showcase the utility of their analytics engines. The founders claim they have managed to increase deliveries by more than 30 percent for some of their clients. Among products they facilitated are hand sanitisers, medicines, essentials, among others.
Money Control
April 22, 2020
How India Loses 12 Billion Dollars over Misunderstanding
RETAIL
Most of the time, technology fails to interpret such terminology. Thus, E-Commerce companies are unable to locate their customers and in 2019 alone this ‘misunderstanding’ cost the E-Commerce industry approximately 12 billion dollars.
Data Sutram
July 10, 2020
Marketing A Store In the Post Covid World
RETAIL
To help you in adjusting to the new normal, DataSutram has come up with a strategy- a Location Intelligence driven Market Connect tool to make door-to-door marketing quicker and more efficient.
Data Sutram
June 19, 2020
Audience Match: A data-driven Geotargeting system
RETAIL
Answering the ‘Why’ and the ‘Where’ to boost E-commerce, Marketing & Offline Store Performances
Data Sutram
April 23
Electric Vehicle Charging Station: Location Optimization
RETAIL
Electric Vehicles are soon to take to the streets in India. EV companies are already strategizing investments and looking to launch vehicles in the market soon.
Data Sutram
April 17, 2020
Marketing: Micro-targeting & Location Intelligence
RETAIL
Electric Vehicles are soon to take to the streets in India. EV companies are already strategizing investments and looking to launch vehicles in the market soon.
Data Sutram
April 9, 2020
Retail: More Effective Store Analysis with Location Data
RETAIL
The statement to the question, “Outlet Y is not performing”, can usually always be amended to “Outlet Y is not performing to Location X”. More often than not, a store’s failure is associated with Internal factors, when it is actually a Location issue.
Data Sutram
April 8, 2020
Efficient Dark Store Networks: Future of Post-Pandemic Retail
RETAIL
"On Demand Deliveries" can cost over Rs 50 per delivery and is often not feasible. However, if the goods to be delivered were located close to customers the cost would decrease manifold.
Data Sutram
June 24, 2020
Location intelligence for business insights
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