Alternative Data for Retail
The Retail Mantra has always been "Location, Location & Location". Especially in today's world of omni-channel retail, the only hope of survival is to run a business driven by location intelligence.
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Site Selection & Optimization
Quantitative process to map micro market parameters, in order to understand socio-economic behaviour
Identify sales potential of a given location
Plan inventory for new & existing stores
Hyperlocal Marketing
Demography Mapping
Digital visualisation of any location, specific site on the platform
Study competition for clear benchmarking
Identify trends of socio economic behaviour, change in footfall, change in spends and more
Data Parameters
Footfall
Affluence
Spending Behaviour
Competitive Density
Target Audience
Data Parameters
Business Opportunity
Time & Effort
Risk of site closure
Customer Acquisition
Companies have access to about 0.01% of the actual on-ground data and tend to make important decisions based on Intuition rather than Intelligence.
Determine Potential to benchmark performance & understand market gaps
Identify new business opportunities
Plan Resources & Hyperlocal Campaigns based on opportunity
Create custom perimeter around the store such as 2km and set up hyperlocal marketing & analysis
Data Parameters
Demographic Details
Spending Pattern
Lifestyle
Income Class
Data Parameters
Customer Growth Rate
Return on Investment
Cost of Resources
Customer Profiling
Unless you are a google or facebook, your business does not have access to drilled down data about the customers or related insights that can drive key business projections and decisions.
Geocode residential address & business address
Fetch Location Scorecards of the address coordinates
Segment Customers based on different factors
Derive Actionable Insights based on final thresholds
Data Parameters
Income Class
Lifestyle
Spending Trends
Purchase Behaviour
Data Parameters
Per Store Revenue
Cross-Selling
Marketing Costs
"Working with Data Sutram has been a one-of-a-kind experience. We have achieved a higher return on investment by optimizing resources & hyperlocal decision-making. The cost to pick a store location has reduced substantially, thanks to accurate data from their platform."
Zahid Ali
Head of New Store Opening & Project, Wellness Forever
24 Jun 2020
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