Location Insights for Manufacturing

Location impacts quality of life & behavioural traits of people thereby affecting their health. Location insight identifies supply-demand gaps and helps the sector meet them to cater to the needs of the people.

Market and Consumer Insights

New product launch
Existing product push
New territory entry

Accurate demand sensing to push existing and new products

Identify new territories to target and set up product distribution

Data backed strategies for new product launch

Market & Consumer Insights

Data Parameters

Demography

Demography

Affluence

Affluence

Footfall in target locations

Footfall in target locations

Footfall growth

Footfall growth

Change in Spending Behaviour

Change in Spending Behaviour

1k+

Data Parameters

Distributor Network Planning & Management

Distributor Inventory
Distributor Correspondance

Hassle free inventory management

Accurate SKU management and tracking

Seamless Distributor Network management

Distributor Network Planning & Management

Data Parameters

Merchant Density

Merchant Density

Income group

Income group

Lifestyle

Lifestyle

Affluence

Affluence

Economic Activity

Economic Activity

1k+

Data Parameters

Territory Planning

New Target Territories
Existing Territory Management
Competitive Analysis

Identify new catchments to launch products

Analyse target locations with accurate & dynamic data

Product based competitive analysis in new and existing territories

Territory Planning

Data Parameters

Demography

Demography

Income group

Income group

Lifestyle

Lifestyle

Affluence

Affluence

Consumer Spending Behaviour

Consumer Spending Behaviour

1k+

Data Parameters

Demand Analysis at a Grass Root Level
ManufacturingLocation Intelligence

11 Dec 2020

Demand Analysis at a Grass Root Level

Currently, Demand Analysis and Market Research is done at a pin code/zip code level in the Pharmaceutical industry. In Mumbai alone, a pin code on an average has 74 pharmacies, 4 hospitals and over 45 societies...

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Audience Match: A data-driven Geotargeting system
ManufacturingLocation Intelligence

23 Apr 2020

Audience Match: A data-driven Geotargeting system

In an overpopulated country like India, supply is usually not sufficient to meet the demand in many places. But more often than not, the problem lies with the allocation of resources rather than a simple shortage of stock...

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Electric Vehicle Charging Station: Location Optimization
ManufacturingLocation Intelligence

17 Apr 2020

Electric Vehicle Charging Station: Location Optimization

The science of Location Intelligence in Traffic and Mobility is a much more dynamic game altogether. If we look at an area as a 2-dimensional graph, the roads and transportation means are simply a network of static nodes and edges...

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Alternative Data for Business Insights

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