Alternative Data for Manufacturing
Location impacts quality of life & behavioural traits of people thereby affecting their health. Location insight identifies supply-demand gaps and helps the sector meet them to cater to the needs of the people.
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Market and Consumer Insights
Accurate demand sensing to push existing and new products
Identify new territories to target and set up product distribution
Data backed strategies for new product launch
Data Parameters
Demography
Affluence
Footfall in target locations
Footfall growth
Change in Spending Behaviour
Data Parameters
Accurate Projections
Targeted Product Push
Dead Inventory
Distributor Network Planning & Management
Hassle free inventory management
Accurate SKU management and tracking
Seamless Distributor Network management
Data Parameters
Merchant Density
Income group
Lifestyle
Affluence
Economic Activity
Data Parameters
Coordination
Sales & Distribution
Cost of Resources
Territory Planning
Identify new catchments to launch products
Analyse target locations with accurate & dynamic data
Product based competitive analysis in new and existing territories
Data Parameters
Demography
Income group
Lifestyle
Affluence
Consumer Spending Behaviour
Data Parameters
Accurate Planning
Competitive Advantage
Cost of Resources
11 Dec 2020
Demand Analysis at a Grass Root Level
Currently, Demand Analysis and Market Research is done at a pin code/zip code level in the Pharmaceutical industry. In Mumbai alone, a pin code on an average has 74 pharmacies, 4 hospitals and over 45 societies...
23 Apr 2020
Audience Match: A data-driven Geotargeting system
In an overpopulated country like India, supply is usually not sufficient to meet the demand in many places. But more often than not, the problem lies with the allocation of resources rather than a simple shortage of stock...
17 Apr 2020
Electric Vehicle Charging Station: Location Optimization
The science of Location Intelligence in Traffic and Mobility is a much more dynamic game altogether. If we look at an area as a 2-dimensional graph, the roads and transportation means are simply a network of static nodes and edges...