Location Insights for BFSI

Financial Services, SME Lending, Insurance are dependant on consumer spending capacity & life quality index of a location in order to determine the volume of business that can be achieved. Location-insight helps the players in the sector to mobilise their resources as per demand to increase their market share.

Customer Acquisition

Savings/Current Accounts
Credit Cards
Loans
Digital Wallets
BNPL

Companies have access to about 0.01% of the actual on-ground data and tend to make important decisions based on Intuition rather than Intelligence. With 6+ Crore Merchant data pan India, Data Sutram's SME Acquisition product can be used for rapid acquisition.

Determine Potential to benchmark performance & understand market gaps

Identify New Business opportunities

Plan Resources & Hyperlocal Campaigns based on opportunity

Use Data for Smart Lead Generation to help on-ground teams

Customer Acquisition

Data Parameters

Merchant Density

Merchant Density

Economic Activity

Economic Activity

Income Class

Income Class

Spending Capacity

Spending Capacity

Affluence

Affluence

1k+

Data Parameters

Customer Profiling

Fraud Investigation
Cross Selling
Credit Underwriting

As per credit bureaus, less than 30% of the population are credit active or are visible to financial institutions. Hence a large part of India's population is inaccessible to financial institutions. With over 75+ Micro Market Data Parameters like Footfall, Spend, Income-Class, Economic Activity, Market Presence, Data Sutram's SME Scorecard can be used for assessing the credit worthiness of the SMEs.

Geocode residential address & business address

Fetch Location Scorecards of the address coordinates

Segment Customers based on different factors

Derive Actionable Insights based on final thresholds

Customer Profiling

Data Parameters

Income

Income

Lifestyle

Lifestyle

Delinquency

Delinquency

Business Propensity

Business Propensity

Footfall

Footfall

1k+

Data Parameters

Resource Planning

ATM & Branch Sites
ATM Cash Optimisation
Field Force Planning

90% of data about a location cannot be assessed by ground teams, this results is opportunity loss. 40% of the ATMs opened in a month are being closed after initial months of operation, due to lack of data backed site planning. With pan-India data on how people shop, live & spend, Data Sutram's Site Planning tool can be used to identify the potential for any location.

Determine important Location Factors & Calculate their Weightage

Analyse at Micro-Market Level and determine business potential

Do Competitive Analysis & study consumer behaviour

Estimate Number of Resources & then Profitability

Resource Planning

Data Parameters

Consumer Insights

Consumer Insights

Shops & Establishments

Shops & Establishments

Lifestyle

Lifestyle

Spending Behaviour

Spending Behaviour

Footfall

Footfall

1k+

Data Parameters

"It is heartening to see start-ups such as Data Sutram using cutting edge technology to solve some of the most pressing problems for the BFSI space."

Nirmal Jain

Nirmal Jain

Founder, IIFL Group

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Alternative Data for Business Insights

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